Branding our Company

    Branding our Company

    Branding is one of the most important aspects of any business, large or small and here at B-DACS we truly believe this and have worked hard towards building our brand within the industry over a number of years.

    When people hear a company name they form an impression that influences how they think and buy therefore your brand resides in your customer’s mind as a result of all the impressions made by your name, logo and marketing messages as well as everything else that people see and hear about your business.

    This got us thinking about how our customers perceive B-DACS and what people’s thoughts are every time someone walks into our office and looks around, visits our Web site, meets an employee or passes one of our vehicles.

     

    So what have we done?

    Since establishing in 2003 we have always had a company logo that we used on all our stationary however as mentioned above we have learned that it is not just about a logo. We have achieved so many industry accreditations and certificates that make us professionals within our industry and we want our Brand to portray the professionalism that we have worked hard to build.

    Our first step was to modernise our logo into one that customers, suppliers and competitors would recognise and associate with our company.

    As you can see from below our logo has transformed over the years.

    Comparison of company logo

     

    Our branding has expanded since then and now encompasses uniforms, vehicles, stationary, pens, premises, sweets and even our very own B-DACS shortbread and biscuits.

    We have heavily focused on building our website and social media pages to help strengthen our brand and reach multiple and wider audiences. This has been a fantastic platform to communicate with our customers new and existing, promote our services and achievements as well as help people understand B-DACS ethos and culture.

    This month we have just completed the re-branding of our company vehicles to encompass our new logo and our accreditations as well as tie in our Social Media strategy and advertise that we are on social media sites.

    Along with branding our vehicles it was also important for us to brand our premises and ensure that visitors to our office feel our brand not only as they enter however as they walk through our office.

    We are also proud of our roots and have corporated well known sites within Glasgow into our branding in our office as well as our website.

    Take a look at our gallery below:

    Branding our company

     

    So next time you are out and about see if you can spot something B-DACS.

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